How to Improve Your Business on Google My Business?

In an effort to boost their visibility on Google, many businesses create a Google business listing (officially known as a Business Profile). You might not be familiar with the fact that setting up a Business Profile only does not offer you authority over it. You must be able to update and modify your business profile if you want it to be a useful SEO and lead-generation tool for your company.

You can claim your business profile ownership, have management control over it, and use extra free services to enhance your visibility on Google by setting up a Google My Business account.

What Is Google My Business?

Google My business is a free listing site where you can create and manage your Business Profile. So before describing how you can enhance your Google My Business ranking, let’s make sure we have a clear understanding of what a business profile is.

Google refers to your Google business listing as “your business profile.” Google Maps and Google Search’s local results both display business profiles.

The Main Factors Considered by Google My Business

➡ Relevance

How closely does your company relevant to the keywords? Does it fulfils the customer’s needs and demands? If so, the name of your company and other information about your business will show up in local search results.

➡ Distance

You cannot connect your GMB listing to Google Maps if local clients need a nearby company to meet their demands. This will help potential clients find you. Local companies like plumbers, electricians, and HVAC specialists particularly gain popularity by using this method.

➡ Prominence

The more online PR and social media presence your company has, the better Google will rank it. This does not include the application of unethical tactics like duplicate listings. Making your brand and service noticeable will enhance your search engine optimisation, which will help your company rank in the search query.

Enhance Your Google My Business Ranking

Are you prepared to optimise your Google My Business page? Here are seven quick techniques to raise the ranking of your Google My Business listing.

1. Update your Google Business Profile

In order to fully enjoy the benefit of Google My Business, you must maintain an updated Google Business profile. Take great care to keep it updated through your Google My Business dashboard, and make sure that all of your information is clearly displayed on the local search results panel for your company.

This consist of the following:

Business name
Address
Contact number
Websites
Business hours
Category of business

2. GMB listing should be on Google Maps

Google Maps has been updated automatically with your GMB listings! Listing your business on Google Maps (and with the most current and accurate information possible) might make it convenient for potential clients to find you.

3. Check your Business Listings

In keeping with your prior steps, you must make sure you confirm your business listing. Google typically asks for verification when opening an account and whenever important information has to be updated.

Verify your company can help it stand out from the competition and improve its ranking on search engine results pages.

Considering the achievement of your Google Guaranteed is another step. Although this option is not free, having the green badge increases your credibility and helps you win your customers’ trust.

4. Add Quality Photos to the Business Listing

Compared to listings without photos, business listings with photos are considered to be twice as reliable and can generate 35% more clicks.

There are 11 images in the average GMB listing. This can considerably increase the legitimacy and trustworthiness of local businesses or home-service companies in the eyes of local searchers.

5. Make a Question & Answer Section

You can also invite anyone to send inquiries about your business listing using the CMR tool. Both company owners and the general public can respond to these questions.

6. Generate Reviews

90% of clients check out online reviews of businesses before doing business with them. Google is also aware that customer reviews have a significant impact on their purchasing decisions.

The positive word-of-mouth that comes from your own clients is the best form of promotion. Both positive and negative reviews may be displayed for your listing. Your company must generate as many 5-star reviews as possible.

How to List Your Business to the Google My Business Listing?

If your company is well-established, you probably already have a listing in the Google My Business directory; all you need to do is claim it. Most likely, new businesses and locations have to be added to the listing.

Sign in to Google My Business
Enter the name and address of your business in the search box
Select add your business and provide the required information
Select the category that defines your business
Google will then verify your business location mentioned by you
Confirm your business and set up a Google My Business page

Conclusion

Set up your Google My Business account right away so that your Business Profile can be unique from others and attract more clients on the most widely used search engine in the world.

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